This is one of the pre-canned reports gives you an incredible amount of information on how your mailings and campaigns are sending. It will tell you useful metrics within your transactionals.
How to Access Campaign Production Report
- Navigate to eInsight > Reports > property
- On the report's home page, navigate to Team Content > All Reports > Campaign> Campaign Production Report
Setting Prompts
- Step 1 of 2
- Campaign Sent From - Select the property you would like to know sent the campaign
- Reservation Made For - Select the property campaigns was sent for
- Sent Date Range - fist date option is the date furthest in the past you want to get data from; the second date option is the current day or date closest to current day
- Currency - The currency to display for columns reporting earnings
- Campaign Type - The type of email campaign you want to see
- Attribution - Typically this is set to 14 days due to standard practice within industry
Select next once all prompts have been determined and selected.
- Step 2 of 2
- Email Type - The email types that has been sent
- Exclude Same Day Booking/Arrival - Asking if you want to leave out guests who booked and stayed at the property all in the same day
- Exclude No Clicks - Leaving out email campaigns sent in which it did not result in a click
- Market Segments - The booking engine used
- Source of Business - Where is the booking coming from
Reading the Data
- Property Name - The property to the data information being reported
- Project ID (PID) - The unique ID number assign to the campaign with eInsight
- Campaign Name - The name of the email campaign
- Email Type Name - Type of email campaign (Marketing or Transactional)
- Type - Typically a standalone email campaign (primary campaign) or a triggered email (secondary campaign) this is based on how the email campaign was set-up
- First Send - When the email campaign was first launch
- Last Send - When was the most current time it was sent
- Sent - The amount of email sent for this campaign
- Delivered - How many were successfully delivered
- Bookings - How many bookings occurred from this email campaign
- Nights - How many nights (total) was booked from this campaign
- Room Revenue - The revenue total from the bookings
- Response % - The engagement in percentage
- ADR - Average daily rates of the bookings
- Rev/Night - Rates per night
- Opened - How many of the email campaign were opened
- Opened % - The amount of opened in percentage
- Unique Open - How many were actually clicked to open
- Unique Open % - The amount of unique opened in percentage
- Clicks - How many were clicked on
- Click % - The amount of click in percentage
- Net Clicks - How many were clicked on
- Net Clicks % - The calculation of net click in percentage
- Bounce - Campaign sent in which was not able to be delivered
- Bounce % - The calculation of bounce in percentage
- Hard Bounce - Campaign sent in which cannot be delivered because the email address does not exist
- Hard Bounce % - The calculation of hard bounce in percentage
- Soft Bounce - Campaign sent in which was not able to be delivered because mailbox may be full or sever was down
- Soft Bounce % - The calculation of soft bounce in percentage
- Opt-Out - The amount of guest/s who selected the option to stop receiving email campaigns
- Opt-Out % - The calculation of Opt-Out in percentage
- Subject Line - What the subject line was for the email campaign
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