SUMMARY: The Cendyn BI application transforms hotel CRM data into interactive dashboards that help managers track key performance metrics and visualize KPIs. It integrates data from various sources, providing insights through default dashboards like Campaign, Profile, and Stays, which focus on campaign performance indicators such as delivery rate, click and open rates, revenue, and opt-outs. These reports are interactive, allowing users to analyze data in detail. Additional resources include articles and learning videos to explore specific aspects of CRM analytics, like benchmarking, revenue, opens, clicks, and bounces.
The Cendyn BI application provides a platform for transforming the CRM data of hotel organizations into rich visuals that allow you to track your information and display key performance metrics via interactive dashboards. The solution supports decision-makers and hotel managers in tracking and visualizing their KPIs. The dashboards provide an overview of key metrics at a glance and allow interactive filtering and data segmentation. The BI solution can pull in data from various sources. The below information is based on the CRM data provided by eInsight.
By default, the platform comes with a Campaign Dashboard, Profile Dashboard, and Stays Dashboard that provides insights on various aspects of campaign success and performance. This information is further sectioned into additional data views/sub reports focusing on various campaign performance indicators, such as delivery rate, click and open rates, revenue, and opt-outs.
These are not static reports, they are highly interactive data views that provide users with the option to analyze the provided data based on their requirements and detail.
Within each report, you are able to navigate through the report pages.
Below are the article for each report pages you can explore.
- CRM Analytics Campaign Dashboard - Benchmarking
- CRM Analytics Campaign Dashboard - Revenue
- CRM Analytics Campaign Dashboard - Opens
- CRM Analytics Campaign Dashboard - Clicks
- CRM Analytics Campaign Dashboard - Bounces
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