The Cendyn BI application provides a platform for transforming the CRM data of hotel organizations into rich visuals that allow you to track your information and display key performance metrics via interactive dashboards. The solution supports decision-makers and hotel managers in tracking and visualizing their KPIs. The dashboards provide an overview of key metrics at a glance and allow interactive filtering and data segmentation. The BI solution can pull in data from various sources. The below information is based on the CRM data provided by eInsight.
By default, the platform comes with a Campaign Dashboard, Profile Dashboard, and Stays Dashboard that provides insights on various aspects of campaign success and performance. This information is further sectioned into additional data views/sub reports focusing on various campaign performance indicators, such as delivery rate, click and open rates, revenue, and opt-outs.
These are not static reports, they are highly interactive data views that provide users with the option to analyze the provided data based on their requirements and detail.