The Campaign Opens view shows a list of campaigns and resulting open rates. The view provides visuals for the different kind of open options by campaign, campaign open rates over time, a table showing the campaign sender (From Email), the number of delivered emails, and unique opens.
Three main visuals show the Campaign Opens By campaign name, the Campaign Open Rates Over Time, and the From Email open rates.
Campaign Opens By campaign name: This interactive visual by default shows you opens by campaigns. You can change the grouping dynamically by campaign name, campaign subject, from email, and domain name. The info columns show number of opened emails, the number of recipients who have opened the email (unique opens), the times the email was opened by a machine (machine unique opens), unique machine opens, and unique opens Excel machine. It provides additional filter and drill-down options that are reflected by the other visuals. Selecting a campaign name or other filter or drill-down option will dynamically update all other visuals in the dashboard.
Campaign Open Rates Over Time: This visual provides information on how many opens were achieved and how these opens materialized over time.
From Email: This table chart displays the email sender address of campaigns, the delivered rate, and the unique open rate.
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