The Campaign Revenue report view provides an overview of the revenue achieved from campaigns. It displays a list of hotels and the revenue they received from campaigns, including KPI metrics, such as response rate in percent, total bookings, number of room nights, room revenue and total room revenue achieved. Additional KPI cards on the right help you visualize the key performance indicators. Selecting a particular brand or property or changing the default dates will dynamically adjust the display to the selection.
The main Campaign Revenue visual shows the hotel name, the response rate in percent, the total number of bookings, number of room nights, room revenue, and total room revenue resulting from the campaigns by property. The visual is interactive and provides additional filter and drill-down options that are reflected by the other visuals. For instance, drill down to individual campaigns. Click into a selected column header to sort by this detail. Selecting a hotel name or other filter or drill-down option will dynamically update all other visuals in the dashboard.
The KPI cards on the right provide more detail with visuals on the individual KPIs.
Pull out the Filter Pane on the right to display additional filter options; for example, to drill down to individual campaigns.
The report dynamically adjusts to your selection of brand, property, period, or campaign selection.
- Filter the information by selecting a specific brand or property from the header.
- You can also change the campaign sent date from the header. By default, the report lists campaigns sent over the previous 30 days.
- Select a specific hotel from the table by clicking into the respective row.