The Campaign Clicks view shows a list of campaigns and resulting click rates. Clicks represent the number of times a link in a campaign email was clicked. The view provides visuals for different kind of click rates by campaign, campaign click rates over time, and clicks by domain.
Three main visuals show the Campaign Clicks By campaign name, the Link Clicks Over Time, and the Click Rate by domain.
Campaign Clicks By (campaign name): This interactive visual by default shows you clicks by campaigns. You can change the grouping dynamically by campaign, name, campaign subject, from email, and domain name. The info columns show the number of delivered emails, the number of unique email clicks, the number of clicks on links, the number of unique clicks on links, and the click-through rate, i.e., the ratio of users who have clicked on a specific link in comparison to the total number of users who have viewed the email campaign. Click into a selected column header to sort by this detail. Selecting a campaign name, other filter, or drill-down option will dynamically update all other visuals in the dashboard.
Link Clicks Over Time: This visual provides information on how many clicks were achieved and how these clicks have been spread over time.
Click Rate: The Click Rate scatter chart shows link clicks by email domain and the click-through rate achieved. By default you see the top 5 ranked email domains. You can change the selection to display more domains, as required.