The Campaign (Performance) Benchmarking view provides an overview of campaigns with main performance indicators, such as delivery rate, click and open rates, as well as opt-out rates. The KPI cards on the right are delivered as heatmaps, detailing trends for the individual performance indicators. The heatmaps help you visualize the performance at one glance. Selecting a specific campaign, changing the default dates, or selecting a particular brand or property will dynamically adjust the display to the selection.
- Filter the information by selecting a specific brand or property from the header.
- Change the campaign send date from the header. By default, the report lists campaigns sent over the previous 30 days.
- Select a specific campaign from the table by clicking into the respective row.