GuestRevu is a comprehensive guest feedback and online reputation management tool for busy accommodation providers. eInsight CRM integrates directly with GuestRevu, allowing GuestRevu customers to build audiences using more than 25 survey data elements, such as review rating, sentiment score, net promoter score, booking source, and review date (may vary according to your data) to target guests with more relevant messaging and offers. 

For instance, you can thank those who provided a high overall satisfaction score with a come-back discount offer or complimentary add-on experience. You can also craft your survey questions to generate amenity-specific data, such as spa or dining, allowing you to target those guests with their preferred amenities in future promotions. 

The filters are also beneficial for building audiences of guests who had a less than satisfactory experience. This provides you with the opportunity to reach out to correct negative experiences while on property or to request further details that might help you rectify situations. 

You can also view your raw GuestRevu survey data within each guest's profile. Learn more here.

Build an Audience using the GuestRevu filters

Example 1: You want to build an audience using data from your PMS system, targeting only those guests who have a departure date of exactly 10 days ago with a GuestRevu Overall Satisfaction score of 80 or 100, while excluding any guests who have a future reservation.

Logically, you would build your audience like this:

(PMS) (minus guests who have not checked out exactly 10 days ago), (minus anyone who did not have an overall satisfaction score of 80 or 100) and (minus guests with future reservations)

Here's how the criteria would look:

How to build this step-by-step:

1. Enter a Segment Description in your first purple segment such as GuestRevu Overall Sat 80+(optional).
2. The Data Source filter is usually already present but if it isn't, drag it from the list of filters on the right and drop it under the Segment Description.
3. Select PMS for the Data Source.
4. Select the Departure Date filter from under the Stays tab. Drag and drop into the segment anywhere under the Data Source filter.
5. Select Exactly this number of days ago and enter 10.
6. Select the Overall Satisfaction filter from under the GuestRevu tab. Drag and drop into the segment anywhere under the Departure date filter.
7. Select 80 and 100 from the drop-down.
8. Select New Segment. 
9. Drag the new segment under the Data Source segment. Drop it when it turns blue.
10. Change the Include to Exclude by Email. This will ensure to exclude all guests that have an email address that meet the criteria you add into the segment.
11. Drag and drop the Has Future Reservation filter from under the Stay tab into the segment. 

Example 2: You want to build an audience using data from your PMS system, targeting only those guests who have a departure date of exactly 10 days ago, that completed the POST GuestRevu survey and had an Overall Satisfaction score of 20 or 40, while excluding any guests who have a future reservation.

Logically, you would build your audience like this:

(PMS) (minus guests who have not checked out exactly 10 days ago), (minus anyone who did not complete the POST survey), (minus anyone who did not have an overall satisfaction score of 20 or 40) and (minus guests with future reservations)

Here's how the criteria would look:

How to build this step-by-step:

1. Enter a Segment Description in your first purple segment such as GuestRevu Overall Sat -40 (optional).
2. The Data Source filter is usually already present but if it isn't, drag it from the list of filters on the right and drop it under the Segment Description.
3. Select PMS for the Data Source.
4. Select the Departure Date filter from under the Stays tab. Drag and drop into the segment anywhere under the Data Source filter.
5. Select Exactly this number of days ago and enter 10.
6. Select the Survey Type filter from under the GuestRevu tab. Drag and drop into the segment anywhere under the Departure date filter.
7. Select POST from the drop-down.
8. Select the Overall Satisfaction filter from under the GuestRevu tab. Drag and drop into the segment anywhere under the Departure date filter.
9. Select 20 and 40 from the drop-down.
10. Select New Segment. 
11. Drag the new segment under the Data Source segment. Drop it when it turns blue.
12. Change the Include to Exclude by Email. This will ensure to exclude all guests that have an email address that meet the criteria you add into the segment.
13. Drag and drop the Has Future Reservation filter from under the Stay tab into the segment. 

Save or Save/Publish

When you've completed your changes, select Save or Save/Publish, Opens in new window at the bottom of the page.

Available GuestRevu Filters*

*may vary according to your data

• Has a survey
• Date of Response
• Overall Satisfaction
• Review Date
• Moment Matters
• Guest Commitment
• Get In touch
• Survey Type
• Reason for Visit
• Overall Satisfaction
• GuestRevu Survey Date
• GuestRevu Survey Guests
• GuestRevu Overall Sat Score
• GuestRevu Survey Check-in Date
• GuestRevu Survey Rate Plan
• GuestRevu Survey Room Type
• GuestRevu Survey Language
• GuestRevu Survey Room Rating
• GuestRevu Survey Bar Rating
• GuestRevu Survey Wildlife Rating
• GuestRevu Survey Gym Rating
• GuestRevu Survey Date
• GuestRevu Overall Sat Score
• GuestRevu Survey Results
• GuestRevu Survey Category