To open Google Hotel Ads campaigns, you can directly click on Google Hotel Ads or use the dropdown menu. 

On this page, dedicated to Google Hotel Ads campaigns management,  there are 2 dropdown menus as well as a Edit Settings button and a Select Columns button :

• ADS TYPE to setup and display results for Meta or Promoted Hotels* campaigns

• VIEW BY to display your results according to several metrics and adjust your initial bid

• EDIT SETTINGS to setup bids, bidding rules as well as multipliers. You’ve to select at less one market.

• SELECT COLUMNS to choose the metrics you want to display on your dashboard

*Google promoted hotels is a new group of ads that let you publicize your hotel in a prominent position among Google search results. The privileged location of this advertising space is a unique display window within Google Maps and Google Travel, as it increases the visibility of your hotel and the chance of getting bookings.
Unlike Google Hotel Ads, which activate when a user searches for your hotel by name (and Google presents the hotel’s My Business profile), Property Promotion Ads come into play the minute the user searches for hotels in a certain destination (“hotel in Madrid”) or by concept (“hotel with spa in Seville”) and the results, therefore, include lots of hotels instead of just one. This is a new tool - still in beta version on Google's end.

In order to open the campaigns please do the following:

Select your Hotel → Choose GOOGLE → select the markets (all of them or one of your choice) → Edit Settings. It is sometimes necessary to turn off your ad blocker to open Edit Settings.

1. Please click on Forgot my password on Zendesk so your logins will be sent to your email to access the video.

Several bidding options are available via the BIDDING OPTIONS tab:

MaxCPC-Percentage of Room Price

With this option, the CPC amount is calculated as a percentage of the amount shown on Google. Let’s assume you enter 1% and the room price the user clicks on is 100€, you will pay 1€ maximum for that click.

MaxCPC-Percentage of Room Price With Enhanced CPC

Enhanced CPC works by raising your maximum CPC bids for clicks that seem more likely to lead to conversions and lowering your maximum CPC bids for clicks that seem less likely to convert.

This feature can help increase conversions and get more value from your budget.

The enhanced CPC will automatically readjust your Max CPC according to the click qualification. The Max CPC will therefore be increased for clicks considered as qualified and decreased for less qualified clicks.

Note that your bid increase and decrease will not exceed 30%. So if your base bid is 1€, its readjustment will not exceed 1.30€ and will not be less than 0.70cts.

MaxCPC-Fixed bid/night

The bid entered is the maximum amount per click and per night that will be paid. Let’s assume you put a 1€ CPC, you will pay a maximum 1€ per click per night.

MaxCPC-Fixed bid/night With Enhanced CPC

Enhanced CPC works by raising your maximum CPC bids for clicks that seem more likely to lead to conversions and lowering your maximum CPC bids for clicks that seem less likely to convert.

This feature can help increase conversions and get more value from your budget.

The enhanced CPC will automatically readjust your Max CPC according to the click qualification. The Max CPC will therefore be increased for clicks considered as qualified and decreased for less qualified clicks.

Commission on Conversions 

The commission amount you enter will be the amount you pay per reservation through this channel. Let’s assume you enter a 5% commission and the booking amount is 100 euros, you will be billed 5% of the 100 euros (5€ for that reservation)

Bookings aren’t listed within the Reservations tab because they’re based on Google’s tracking.

Commission on Guest Stay 

Same logic as above except you will be invoiced on checkout date, and you can remove cancellations. Ex. If in September your campaigns produce 10 reservations and 5 of them have a checkout date in September and the other 5 are for October, the invoice on the 1st of October will contain the 5 reservations that had a checkout in September and the invoice on the 1st of November will contain the 5 reservations with a checkout date of October. There is also an option to remove cancelled reservations from this option.

The tab "BIDDING RULES" gives you the possibility to manage rules previously setup in the BIDDING CENTER.

The tab "MULTIPLIERS" offer the possibility of setting up bid multipliers which will recalculate your initial bid previously set in order to adjust the bid depending on specific results. All the bidding options except the commission model offer the possibility of setting up bid multipliers.
For example, in View by Device, choose to add a -80% bid multiplier to reduce the cost of your initial mobile auction by 80%.

The VIEW BY drop-down menu allows you to display the results of your campaigns according to different criteria and adjust your initial settings:

• The view by Device Type shows you results according to the device used by the user when clicking on your ads: Desktop, Mobile and Tablet.

• The view by Length of Stay shows you results according to the Number of nights selected by the user before clicking on your ad.

• The view by Check-in Day shows you results according to the checkin day selected by the user before clicking on your ad.

• The view by Days to arrival allows you to analyse how many days in advance your clients are searching for the hotel.

• The view by Date type allows you to differentiate results coming from Default Date displayed on Google from User-Selected Dates.

• The View By Price Competitiveness indicates the amount of times the campaign was either equal to the cheapest or cheapest or most expensive:

Only price shown: Your price was the only one shown for the itinerary.
Uniquely lowest price: You had the lowest price, and no other prices shown were within 2% of that price.
Tied for lowest price: You’re within 2% of the lowest price, but so are one or more other advertisers.
Not lowest price: Your price is not within 2% of the lowest price shown, but so are one or more other advertisers.
Unspecified: Google does not always provide the Price bucket, sometimes it indicates unspecified.

• The view by Market shows you results according to the market the user is coming from when clicking on your ad.  Click on the narrow to get additional details per market (with the possibility to bid in this breakdown).

• The view-by Date shows you the daily results  of your campaigns. 

Your Google campaigns are now open and your rates will be displayed within a few hours on Google.