To open Tripadvisor campaigns, click directly on Tripadvisor or use the drop-down menu.

On this page, dedicated to Tripadvisor campaigns,  there are 3 dropdown menus as well as an Edit Settings button and a Select Columns button:

• ADS TYPE to setup and display results for Meta or Sponsored Placement* campaigns

• VIEW BY to display your results according to several metrics and adjust your initial bid

• DEVICE to display your results according to the device of your choice

• EDIT SETTINGS to set up bids and bidding rules. To click on “edit settings” choose at least one market.

• SELECT COLUMNS to choose the metrics you want to display on your dashboard

*Sponsored Placements are sponsored listings that appear on the hotel search results above the standard listings. When an internet user searches a hotel destination, sponsored ads appear at the top of the listing. Sponsored ads can be displayed on desktop and mobile devices. This is a very powerful tool to help gain extra visibility for your hotel(s).

To open the campaigns please do the following:

Select your Hotel → Choose TRIPADVISOR → select the markets to add bids to → Edit Settings. It is sometimes necessary to turn off your ad blocker to open Edit Settings.

1. Please click on Forgot my password on Zendesk so your logins will be sent to your email to access the video.

Several bidding options are available via the BIDDING OPTIONS tab:

Manual bid: You simply set a fixed CPC that will apply to all markets 

Auto bid: When activated it will apply the minimum bid and readjust depending on the ROAS. This bidding system is designed to keep the best possible ROAS. You will have to set up an Upper Limit, to avoid exceeding a CPC amount. This means the system will not go above the CPC set in the Upper limit. We advise setting it to 3 euros.

Bid to Volume: this option allows you to bid a volume of impressions on your hotel page. You can submit values from 1 to 100 which corresponds to the percentage of users which is going to see your offers.

For example: if you submit 20 it will equal to 20% of users who will see the offer.  We strongly recommend starting this option at 10 and slowly increase it by 5 to avoid spending too much. Although it is supposed to be based on Impressions, we find that when you bid around 50, it equals 100% visibility (depending on the hotel).

For sponsored placements ads, only the manual bid and the auto bid are available.

You can choose a bidding system for each device type: Desktop and Mobile. 

The tab "BIDDING RULES " gives you the possibility to manage rules previously setup in the BIDDING CENTER. Before using the bidding center please ensure to watch the video.
The bidding rules only apply on CPC option.

Cost Per Acquisition (CPA) allows you to display your hotel on Tripadvisor by paying a commission only once a booking has been completed and made at your hotel. This means that clicks received on your advertisement will be free of charge, you will only pay Tripadvisor if the user has stayed in your hotel. Invoicing is based on checkout date.

You can set up four types of CPA: 10%, 12%, 14% or 16%.

The amount of the CPA may differ according to the market. You can also choose to remain on CPC in some markets and activate CPA for other markets for the same hotel.

Definitions are available for each metric by putting the mouse over it.

The VIEW BY drop-down menu allows you to display the results of your campaigns according to different Views and to adjust your initial settings:

• The view by Device Type shows you results according to the device used by the user when clicking on your ads: Desktop and Mobile.

• The view by Length of Stay shows you results according to the Number of nights selected by the user before clicking on your ad.

• The view by Check-in Day shows you results according to the checkin day selected by the user before clicking on your ad.

• The view by Days to arrival allows you to analyse how many days in advance your clients are searching for the hotel.

• The view by Date type allows you to differentiate results coming from Default Date displayed on Tripadvisor from User-Selected Dates.

• The view by Market shows you results according to the market the user is coming from when clicking on your ad.  Click on the “+” to get additional details per market.

• The view by Date shows you the daily results  of your campaigns. 

You can set up bid multipliers which will recalculate your initial bid previously set in order to adjust the bid depending on specific results per each View by option. 

For example, in View  by Length of Stay, choose to add a -80% bid multiplier (in the second column of the tab) to reduce the cost of your initial auction by 80% for stays of 4 nights. This is especially useful if CPCs for certain length of stays are too high and producing bad ROAS.

The values vary between -100 and +200 but there can be limitations depending on markets and/or breakdown.
Multipliers at global level of breakdown doesn't apply at market level + breakdown. They Add up to each other.
Example : -23% to Date Type = Default Date (global) and 25 % on Default Date/US --> final bid multiplier: 2%
Multipliers that are accumulated should not generally exceed -100% and +200% knowing that -100% can be considered as closing bids.

Your Tripadvisor campaigns are now open and your rates will be displayed in 24 hours.