To open your Trivago campaigns, click directly on Trivago or use the drop down menu.
On this page, which is dedicated to Trivago’s campaign management, you will find 3 tabs:
Hotel Campaign Settings: to setup your campaigns. Please note that the Hotel Campaign Settings section was updated. We are working on the new process. In order to open the campaigns please do the following: Select your Hotel → Choose Trivago → view by "market"-> check the markets → Edit Settings.
Select Columns: to choose the metrics you want to display on your dashboard
View By: To display the results by Market or Date
There are algorithms in place that determine how rates are displayed based on the following two factors that you can leverage to drive your performance.:
Your rate, meaning, the price difference between your campaign and the others on your hotel page
Your CPC amount
Trivago does not share information on how the algorithms weigh these factors, but the cheaper your rates, and the higher your CPCs the more prominently your rates will be displayed. This makes trivago’s marketplace elastic; that is, reactive to your bid decisions.
To activate your Trivago campaigns, go to HOTEL CAMPAIGN SETTINGS.
Several bidding options are available via the GLOBAL tab:
You simply set a CPC amount to be applied.
The CPA model allows you to display your hotel on Trivago by paying a commission only for a reservation completed. This means that clicks received on your advertisement will be free of charge, you will only pay Trivago if the user has made a booking on your website. Let’s assume you enter a 5% commission and the booking amount is 100 euros, you will be billed 5% of the 100 euros (5€ for that reservation)
You can set up two types of CPA :
CPA Low: the lowest CPA option for the selected market.
CPA High: the highest CPA option for the selected market.
The commission amount is fixed but differ according to the markets (between 5% and 12%). You can see the bidding amount by market in the second tab BIDDING OPTION (BY MARKET) by chosing the market.
By default, the auction configured in the GLOBAL tab applies to all markets.
However, you can customize your campaigns via the BIDDING OPTIONS BY MARKET tab.
This tab contains the list of available markets as well as the number of clicks and the current Return on Ad Spend.
The fourth column “Bid option” shows you the bidding system currently in place. The option “Use Global Settings” indicates that the bid set in global settings is currently applied to this market. You can either change the auction for a particular market or close the market by choosing “No Bid”.
The fifth column "Current bid" indicates the current bid amount in place for that market.
Don't forget to save your changes by clicking on SAVE.
The third tab "BIDDING RULES BY MARKET" gives you the possibility to manage rules previously setup in the BIDDING CENTER.
The SELECT COLUMNS button gives you the possibility to choose the Key Performance Indicators you want to display on your dashboard. Check or uncheck, then save.
Definitions are available for each metric by placing the mouse over each one.
Let’s now see the VIEW BY drop-down menu, which allows you to display the results of your campaigns according to different Views and adjust your initial settings:
The view by Market shows you results according to the market the user is coming from when clicking on your ad.
The view by Date shows you the daily results of your campaigns.
Your Trivago campaigns are now open and your rates will be displayed within one week.