LOG IN

To log in to your Meta I/O account, enter your Username and Password and click on LOGIN.
If you have forgotten your password or want to change it, click on “Reset password” and request a new one. 
Your password will be sent automatically by mail. We recommend to check your Spam folder if you don’t get it.

WELCOME PAGE

Once connected, you are on the Welcome Page providing a Global Overview of your campaigns. 
The data displayed on this page is for all hotels on the platform.

Current month results are shown automatically but you can display your results according to the period of your choice. 
To select a period, click on the calendar, choose a period manually or with the dropdown menu and then click Apply. 

The “Account” tab refers to the name of your Meta IO account. 
The “Hotel / Group” field allows searching a hotel by typing its name or its first letters.
With the “Platform” tab you can choose to display global data for a particular metasearch. By default, all of them are showing.
The “View By” menu gives different categories of displaying the data: metasearch, date, hotel country, hotel or group. 

On the home page of your campaigns, a graph appears. You can use it to:
- Choose the KPIs you want to compare. You can display up to 4 simultaneously
- Choose the period. Click on the calendar available on the top right corner.

Below these graphs, a table displays in the first row the overall results of the campaigns, all comparators combined. Then the results according to the different price metasearch.

Mouseover each KPI if you want to see the definition :

• Budget spent

• Generated 

• Number of clicks

• Average CPC

• Revenue per click

• Number of bookings

• Conversion rate 

• Return On Ad Spend

You can control your campaigns’ evolution with the comparison functionality on graphs. Click on the calendar and select a period and the period you want to compare it with. Then click "Apply".
Within the graph, click on the metric you want to compare and click on “Show compare”.

The solid line on the graph will indicate the current period and the dotted line indicates the previous period.
Within the dashboard below, the data in red corresponds to a decrease compared to the previous period.

You can go back to the welcome page at any time by clicking on “Meta IO” in the top left corner.

MENU

When you click on the menu in the top left corner, you can will find several tabs:

Dashboards brings you back to the welcome page.

The Groups tab allows you to create groups of hotels. This will allow you to view multiple groups on the dashboard and also to apply bids to multiple hotels in one go. 

The Users tab gives you the possibility to create users, choose their permission (Read only or Read and Write so they can manage campaigns) and give them access to one or several hotels. 

Within the Reservations tab you have access to the complete list of reservations made through your Meta I/O campaigns. The details of each reservation are displayed: reservation number, date of the last click, date of reservation, check-in, check-out, number of nights, amount, status, Metasearch and bidding type. You can search for a particular reservation using the different filters.

The Report Center tab allows you to send or schedule an automatic report per day, week or month. You can define different report types as well as: data, frequency, period and recipient(s).
You can you can also export reservations done through Meta IO campaigns by selecting “Create a Reservations report”

The Alert Center allows you to set up two types of alerts:

1. Metrics Alert: You can set alerts based on thresholds of multiple metrics. For example: You can be alerted if your impression share is below a certain %. Or an alert when your conversion rate is below 1% with more than 50 clicks. 

2. Budget Alert: You can set up alerts related to your budget consumption. For example:  You will receive an alert when you budget meets a certain limit. This will avoid having campaigns cut. 

The Alert Center has been designed to have no limit on the alert and condition to be set.

The Report Center V2 is the new version of the report center.

The Bidding offline tool is very useful in case of several hotels if you need to import or export bids within a file. Offline bidding works like this: you download the document containing the current bid settings, modify the bids as you wish, and then import the updated file. The bids will then be updated on Meta I/O.

The Bidding center allows you to put bidding rules in place according to metrics. For example: You can put a rule that says increase my bid by 5% if my Impression Share is lower than 90%. If you don’t have access to this tab please contact support@wihphotels.com who will grant you an access.

The Ftp connection: This option is only available to admins of an account. This feature allows you to upload reports that have been previously configured on an FTP by our teams.

---

GETTING STARTED: MANAGEMENT OF CAMPAIGNS

1/ Search your hotel

To launch your hotel’s campaigns, first search for it in the Hotel / Group field.

Then you’ll be redirected to the status page of the hotel selected. By default the status is “Closed”.

2/ Define a monthly budget cap

The first step to start campaigns is to define a monthly budget cap on the Total line otherwise campaigns will remain closed. This budget cap is not necessarily the amount you will pay at the end of the month. It’s a global limitation. Once reached, campaigns will close automatically.

Click on the rectangle and manually put your monthly budget cap. Minimum budget required is €150. Click on Apply to save changes. The Budget cap setup will apply by default each month. But you can add a different budget cap in advance for each month of the year.

This budget can be increased at any time if it is reached before the end of the month. To do this you’ll have to click again on the rectangle and put the new amount. For example if your initial budget was 200€ and you want to add 50€ to reopen campaigns, you need to put “250€” and save.

The global budget will dispatch among all the metasearch according to clicks and spent.

You can set a monthly budget cap at metasearch level if you don’t want to exceed a certain amount but this is not mandatory.

Once the campaigns have been launched you will see the budget spent amount displayed near the budget cap. This is the percentage of spent in comparison to the monthly budget cap. Thanks to this information you can follow spend and add extra budget if necessary.

Once the global budget is set up, you now have to set up a bid for each metasearch that you want to activate campaigns for.

3/ Set up bid for metasearch

To go on the management page of a particular metasearch, you can directly click on it or use the dropdown menu.