A properly configured Preference Center ensures compliance and improves customer experience by allowing contacts to:

• Choose the content they receive and how often.
• Access and update their data.
• Request data corrections.
• Request data deletion.

GDPR Ready: Compliance Made Easy

This feature fully supports your contacts' right to access their data. It also enables customers to request rectification, erasure, and exercise their right to be forgotten, ensuring seamless GDPR compliance.

How to Set it up in Cendyn CRM

From your Profile dropdown menu, navigate to Account Settings and add the email you use for data protection.

This step is required to meet GDPR requirements.

Preference Center Configuration

From your Profile dropdown menu, navigate to Preference Center and configure time intervals to let contacts choose how frequently they receive emails.

• Click on the Add a new Preference item button and follow the below steps:

After you saving, each preference will appear on the list as below: