Click on Create Segmentation to create the new segments. Read this article if you want to know how to create a segment.

Remember to include the base language segment in all your segments. Read more about how to create it in the previous article.

Post-stay communications

To send communications one day after guests check out, include this filter:

To send a reminder one year after booking, modify the filter as follows:

Visits to the chain

If you want to know how many contacts have visited the chain, for example, more than 4 times, include these filters:

To send communications to repeat customers, regardless of the number of times, create the segment by modifying the filters in this way:

The last hotel visited

Include the following filter to your segment to find out the last hotel a customer has stayed at:

Family communications

To send communications to families, you can add this filter:

To send communications to families, for example with more than one child, modify the filter like this:

Long-term guests

Include the following filters to send communications to guests with a stay of, for example, more than 10 nights: