Since guests traveling on business or booked at properties via travel agencies are likely to stay at multiple hotels over time, and since every reservation for those guests could result in a new PMS profile, being able to match like profiles from across a portfolio of hotels makes the task of linking profiles to B2B sales accounts much simpler.
PMS Profile Match Criteria
In the ADMIN function, profile match criteria are set by your organization to define the combination of data points on any two profiles to match them. There are typically several potential matching rules with differing combinations of exact data points defined, such as:
- Match if the data on two or more profiles is exact for TYPE and IATA
- Match if the data on two or more profiles is exact for TYPE, NAME, CITY, ZIP/POSTAL, COUNTRY
- Match if the data on two or more profiles is exact for TYPE, NAME, PHONE
- Match if the data on two or more profiles is exact for TYPE, NAME, EMAIL
Data on profiles must be an EXACT match, including accents, special characters, and alpha-numeric characters.
If there is not an exact match of all data in each field for the match rule, no match occurs. One PMS profile could potentially be matched with multiple other profiles by multiple match rules.
If your organization updates any existing match rules OR adds new match rules, all existing PMS profile matches are NOT recalculated. However, if there is an update to the data on any existing PMS profile OR if a new PMS profile triggers the match service, it is possible that previously matched profiles will no longer match or could be rematched with other profiles.
Matched PMS Profiles
When a PMS profile is matched with any other PMS profile, those profiles display in the Matching PMS Profiles sub-panel at the bottom of the profile record.
In this subpanel, you can view any other PMS profiles automatically matched with the PMS profile record being viewed, along with any B2B accounts those profiles may already be linked to.