Release Notes - April 15, 2024

We're thrilled to unveil the seamless integration of Google Search Ads into the Cendyn Digital Marketing Platform (DMP) (formerly known as Meta I/O). 🎉 This exciting addition offers yet another powerful tool to supercharge your cross-channel digital advertising campaigns and turbocharge your revenue.

Paid search is the golden ticket when it comes to boosting brand visibility, driving high-quality website traffic, and snagging those coveted direct bookings. With Google Search Ads at your fingertips, you'll secure prime real estate on the Google search results page, leading to a surge in direct bookings and a sweet reduction in OTA commissions. 

But wait, there's more!

Our integration allows you to streamline your advertising game, offering access to Google Search Ads' full suite of features right from the comfy confines of your DMP. From killer keyword research to laser-focused geo-targeting and beyond, you'll have all the tools you need to make data-driven decisions based on real-time performance and optimize your campaigns for maximum impact.

And the best part? It's all about efficiency. With Google Search Ads seamlessly integrated into your DMP, you can run your paid search campaigns alongside other campaign types like metasearch and Google Performance Max for travel goals, all from one convenient platform. Say goodbye to juggling multiple tools and hello to streamlined success.

Curious where to find it? Look no further. Google Search Ads now have their own cozy corner in your DMP main dashboard, right alongside your other campaign types.

Ready to dive in? Setting up, bidding on keywords, and managing your campaigns is a breeze, with everything you need just a click away. Head over to the Search Ads dashboard to launch, monitor, and tweak your campaigns with ease.

Simply edit your bid strategy

And don't forget to swing by the Report Center for a bird's-eye view of your Search Ads performance alongside your other advertising initiatives.

Let's make those campaigns soar!