Why DMARC is Important

Enhances Email Security

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol designed to give email domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. The purpose and primary outcome of implementing DMARC is to protect a domain from being used in business email compromise attacks, phishing emails, email scams, and other cyber threat activities.

Improves Email Deliverability

By implementing DMARC, organizations improve their email deliverability. Major email providers like Google and Yahoo are increasingly using DMARC policies for email validation. Emails that pass DMARC authentication are more likely to be delivered to the recipient's inbox rather than the spam folder.

Compliance with Email Provider Policies

 With updated policies from email providers, not having DMARC in place might lead to emails being rejected or marked as spam, affecting the effectiveness of email marketing and transactional emails.

Risks of Not Configuring DMARC by February 1st

Increased Email Rejection or Spam Flagging

 Without DMARC, emails sent from your clients’ domains are at a higher risk of being rejected or marked as spam by email providers like Google and Yahoo.

Vulnerability to Email Spoofing and Phishing Attacks

 Without DMARC, it's easier for attackers to spoof emails from your clients' domains, potentially harming their reputation and trustworthiness.

Potential Loss of Email Deliverability and Engagement

 If emails are consistently flagged as spam or rejected, it could lead to a decrease in email campaign effectiveness, engagement, and ultimately, ROI.