September 23, 2024
With the increasing adoption of CPA as the preferred bidding model, trivago has found that its live bidding algorithm performs optimally with competitive values. Therefore, the minimum CPA values established during the pandemic are no longer considered a competitive benchmark. As a result, trivago will raise its minimum CPA values starting on October 22, 2024.
As your preferred partner, we keep you informed of product and industry updates to ensure the continued success of your campaigns.
The new minimum net CPAs per market
|
7.20% |
Japan |
| 8.40% | Arab World, United Arab Emirates, Argentina, Australia, Bulgaria, Brazil, Chile, Colombia, Czech Republic, Ecuador, Hong Kong, Croatia, Hungary, Indonesia, Israel, India, South Korea, Malaysia, New Zealand, Peru, Philippines, Poland, Romania, Serbia, Singapore, Slovenia, Slovakia, Thailand, Taiwan, Uruguay, Vietnam, South Africa |
| 9.60% | Spain, Greece, Italy, Portugal, Turkey |
| 10.80% | Austria, Belgium, Canada, Switzerland, Germany, Denmark, Finland, France, Ireland, Mexico, Netherlands, Norway, Sweden, United Kingdom, United States of America |
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