In today’s competitive email marketing environment, capturing attention in the inbox is increasingly difficult. BIMI (Brand Indicators for Message Identification) offers a solution to this challenge. For our Cendyn CRM customers with dedicated domains, mastering and utilizing BIMI can greatly improve your email deliverability and elevate your brand’s visibility.
What is BIMI?
BIMI is a standard that allows brands to display their logo next to their email messages in the recipient’s inbox. This visual cue not only helps your emails stand out but also builds trust with your audience by confirming the authenticity of your messages.
The Power Behind BIMI
- Enhanced Brand Visibility: With BIMI, your logo appears directly in the inbox, making your emails instantly recognizable. This increased visibility can lead to higher open rates and better engagement.
- Improved Deliverability: BIMI works in conjunction with DMARC (Domain-based Message Authentication, Reporting & Conformance), a protocol that helps prevent email spoofing. By implementing BIMI, you demonstrate to ISPs (Internet Service Providers) that you are taking email security seriously, which can improve your email deliverability.
- Increased Trust and Credibility: Seeing your logo in the inbox reassures recipients that your emails are legitimate. This can reduce the likelihood of your emails being marked as spam and enhance your brand’s credibility.
Setting Up BIMI
It’s important to note that setting up BIMI is a process that takes place outside of the Cendyn CRM implementation. Here are the general steps involved:
- Ensure DMARC Compliance: Before you can implement BIMI, your domain must be DMARC compliant. This involves setting up SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) records and creating a DMARC policy.
- Create and Host Your SVG Logo: Your logo must be in SVG format and meet specific requirements. Once ready, host the logo on a secure server.
- Publish Your BIMI Record: Add a BIMI record to your domain’s DNS. This record points to the location of your logo and includes other necessary information.
- Obtain a Verified Mark Certificate (VMC): Some email providers require a VMC to display your logo. This certificate verifies that you are the legitimate owner of the logo.
Why Marketers Should Investigate BIMI
Implementing BIMI can be a game-changer for your email marketing strategy. Here are a few reasons why you should consider embarking on the BIMI journey:
- Differentiate Your Brand: In a crowded inbox, BIMI helps your emails stand out, making it easier for recipients to recognize and engage with your brand.
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Boost Engagement: With increased visibility and trust, your emails are more likely to be opened and acted upon.
Strengthen Security: By adopting BIMI, you are also enhancing your email security, which can protect your brand and your customers from phishing attacks.
While the setup of BIMI requires effort and resources outside of the Cendyn CRM, the benefits it brings to your email marketing strategy are well worth it. We encourage all our customers to explore this powerful tool and take the necessary steps to implement BIMI. If you need additional resources or guidance, feel free to reach out, and we will be happy to point you to some online references. Please open a support ticket for more information.
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