Navigating Gmail tabs, including the Promotions tab, presents a unique challenge for hotel marketers. Unlike traditional inbox placement, Gmail tab sorting relies heavily on user behavior and preferences. While this means you can't directly control where your emails land, it emphasizes the importance of tailoring content to resonate with subscribers. If users consistently place your emails in the Promotions tab, it indicates a preference for receiving your content there.
Crucially, understanding that the Promotions tab is not synonymous with the spam filter is key. Your emails are still part of the inbox experience, and Gmail users actively access this tab. This distinction reinforces the need for engaging, relevant content that aligns with subscriber expectations, ultimately contributing to improved visibility and interaction within the Gmail ecosystem.
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