October 09, 2024

Google Hotel Center feeds will soon be accessible in Search Ads campaigns by connecting Hotel Center with Google Ads. This integration is available for all our metasearch customers!

What’s changing?

This product will enhance search campaigns by pulling in pricing, images, and more from the Hotel Center, helping to improve performance and engage users throughout the travel booking journey.

After October 15, 2024, Google Ads accounts linked to a Hotel Center feed will automatically have travel feeds enabled in applicable campaigns via Campaign and Account settings. This includes campaigns targeting specific hotel keywords or broader searches like “Paris hotels.” Advertisers will have the option to turn off this feature once it becomes generally available.

As your preferred partner, we’ll take care of everything for you, connecting your Google Ads account to Hotel Center feeds. Please note that this option will incur additional costs, and Google will automatically enable travel feeds for Search Ads.

Questions?

Should you have any questions or need further assistance, please reach out to our Support Team.