This article aims to clarify the best practices for setting up this important field to ensure your emails are effective and recognizable.

Why the Sender-From Name Matters

The Sender name (also known as the Friendly-From name) is a crucial part of your email configuration. It is located on the "Message" tab of the Cendyn CRM Campaign editor. It identifies the sender to the recipient and is visible in the email client. An effective Sender-From name supports brand recognition and can reduce the number of spam complaints, which often occur when recipients do not recognize the sender.

Key Considerations for Your Sender-From Name

Recognizability and Relevance

• Your Sender-From name should be easily recognizable and relevant to your audience. Hotel guests who have opted in to receive communications are more likely to engage with messages from a familiar brand or individual.
• Commonly used Sender-From names include the hotel name or brand name.

Optimal Length

• Most mailbox providers truncate Sender-From names at 20 to 30 characters. The exact number of characters displayed can vary slightly depending on the email client, device, and browser used by the recipient.
• To ensure your Sender-From name is fully visible, keep it as short as possible, ideally under 20 characters.

Deliverability

• While the Sender-From name does not directly impact email deliverability, it plays a role in how recipients perceive your emails. Spam filters focus more on IP and domain reputation, but a recognizable Sender-From name can help prevent your emails from being marked as spam.

Example of a Good Sender-From Name

Consider using a Friendly-From name like “HotelName” or “BrandName” to maintain clarity and brand consistency. Avoid overly long or complex names that might confuse recipients or get truncated.

By following these best practices, you can enhance your email campaigns’ effectiveness and ensure your messages reach and resonate with your audience.