The Preferences functionality streamlines guest data management by allowing you to categorize and display guest preferences directly on the contact page.

These preferences are organized into categories, always visible and easily accessible. Additionally, the feature supports manual entry for unique preferences not covered in the predefined list, enabling you to capture a fully personalized view of each guest. This flexibility ensures no detail is overlooked, enhancing your ability to deliver tailored experiences.

Personalized Engagement

With this functionality, you gain powerful tools for segmentation. The preferences can be used to craft highly personalized marketing campaigns, customized email communications, and targeted offers based on individual guest interests. This not only helps improve operational efficiency by centralizing key guest details for easy access but also strengthens guest relationships through tailored engagement. 

Adding New Preferences

While all preferences show on every contact page, custom preferences are specific to the contact you are editing.

• From a Contact page, go to the Preferences tab located under the Profile Information section

• Check the applicable boxes for the preferences to be added to the guest profile

Custom Preferences

• Click the +Add button to add a preferences specific to this guest profile

• Enter the name and Save your entry

Managing Preferences Groups

• Click on the group edit icon

• Enter a group name to replace the existing one (if applicable)
• To add a new preference to the group, enter a preference name in the second field and click +Add new
• You can remove preferences by clicking the X button
• Or remove a group entirely  by clicking the red link
• Click Save to validate your changes

Depending on your user permissions, you can add new Preferences groups.