For customers using both Cendyn CRM and Cendyn Loyalty, this integration brings loyalty program data directly into the CRM, giving properties a complete view of guest behavior. This helps teams manage, analyze, and use key insights to deliver personalized experiences and targeted marketing campaigns. 

How the Integration Works

Connected Data and Updates

Guest loyalty data, including membership numbers, point balances, preferences, and key dates (e.g., membership start date, anniversaries), is automatically integrated from Cendyn Loyalty into the CRM. Updates made by guests via the loyalty member portal, such as preferences or favorite destinations, are reflected in real-time, ensuring the CRM always contains the latest information.

Profile Visibility and Security

The CRM consolidates loyalty data into categorized fields visible on the contact profile, in the Cendyn Loyalty section.

Certain sensitive data fields can be restricted to admin-only visibility.

How to Use Loyalty Data

If used correctly through segmentation, loyalty guest information can help you create impactful campaigns and enhance guest engagement.

Use Membership Status for Targeted Campaigns

Identify guests with a specific membership level to create campaigns that highlight exclusive rewards.

Personalize Campaigns Based on Preferences

Leverage guest preferences, such as favorite destinations or activities, to send tailored offers and promotions.

Engage High-Value Members

Focus on top-tier or high-spending members by offering exclusive rewards and tailored experiences to enhance loyalty.