December 3, 2024

Heads up! Tripadvisor will be retiring its Volume Bidding Model at the end of February 2025, so we wanted to share what this means and how you can prepare.

What’s the Volume Bidding Model?

Currently, this option lets you bid on a set percentage of impressions for your hotel page (from 1% to 100%). In other words, you control how many users see your offers. After February 2025, this feature will no longer be available.

What’s next?

No worries—there are alternative bidding options that give you even more flexibility and control:

1. Manual Bidding
   • Set a fixed Cost-Per-Click (CPC) for all markets.
   • Perfect for straightforward control without automatic adjustments.
2. Auto Bidding
   • Let Tripadvisor automatically adjust your bids based on your Return on Ad Spend (ROAS).
   • You just set an upper CPC limit to keep costs in check.
3. Cost-Per-Acquisition (CPA) Bidding
   • Only pay when a booking is made—enjoy those free clicks!
   • Choose from CPA rates of 10%, 12%, 14%, or 16%, depending on the market.
   • You can even mix CPA and CPC across markets for the same hotel for maximum flexibility.

What should you do?

We recommend reviewing these options and selecting the one that best fits your marketing goals. Be sure to transition off Volume Bidding before the end of February 2025 to keep your campaigns running smoothly.

If you need help or have questions, our Support team is ready to assist with setting up your new bidding strategy. Let’s keep your success on Tripadvisor going strong!