Obtaining a guest's explicit consent to receive email marketing campaigns is the law in certain regions.  After the initial marketing consent is received, a second step must follow for them to explicitly acknowledge their intent to receive marketing emails.

To ensure compliance with Guest Data Privacy Requirements (GDPR) and other similar laws and regulations, follow the steps below to create and send a double opt-in campaign:

This feature must be activated by a Cendyn Administrator. 

Create a double opt-in email template (Campaigns > Email Templates)

• Include content in the email that explains to guests that by confirming their subscription, they are agreeing to receive marketing emails.

• Using the Special Links section in the template builder, add a link to the email using the new Confirm Subscription option (alternately, create a button and add the same link)

Create a new audience in Segmentation

• Use the following parameters: Contact Info > Marketing Consent > True

Create a new Automation campaign

• Use your newly created segment and email template to send an email to your guests when the initial marketing consent is received using the email template with the "Confirm Subscription" link.  Be sure to select to only send this email once per guest.

By creating an automated campaign, any time a new contact is added to the system where marketing consent is received as "True", an email is triggered to the guest asking them to confirm their subscription.  Their response to that email updates the double opt-in status on that contact profile.

Ensure all campaigns have a segmentation filter applied that only includes contacts with Double Opt-In status set as True.

What Guests Experience When Signing Up for Email Marketing Campaigns

1. As soon as Cendyn CRM receives marketing consent for a contact, the consent is set to Pending  and the Double Opt-In status is set to False
2. The automated double opt-in campaign triggers an email to the guest with the Confirm Subscription link
3. When the guest clicks on the link to confirm their subscription, they are routed to a landing page thanking them for signing up.  From this landing page, they can select to update their preferences.
4. As soon as the double opt-in is received, the status of the marketing consent changes from Pending to True and the double opt-in status is also set to True.

From this point, they can receive email marketing campaigns until and unless they unsubscribe and their marketing consent status is set to False.