Release Notes - January 13, 2025

We’re thrilled to announce the launch of the newly redesigned Cendyn Digital Marketing Platform!

We’ve taken your feedback to heart and brought your suggestions to life, shaping a new design that works better for you. Say hello to a sleek new interface and powerful user experience upgrades designed to make your campaign management faster, smarter, and more productive.

When you’re ready to explore the new version, simply use the button on the upper right side of the dashboard—you can switch back anytime if needed.

(Watch the video below in Fullscreen to see the preview!)

Here’s what’s new:

Elevated User Experience Supercharges Efficiency

A Fresh Look & Feel: Enjoy a modernized platform that’s intuitive and effortless to navigate, making campaign setup and management smoother than ever.

Lightning Fast: Get more done in less time with a platform that loads up to 5x faster than before.

Optimized Dashboard & Workflow Unlocks Productivity

Enhanced Main Dashboard: The redesigned main dashboard offers a crystal-clear performance overview with KPIs, tables, and graphs, complete with visual alerts to help you quickly gauge campaign performance. Stay ahead with real-time insights, enabling you to adjust strategies, make data-driven decisions, and spot trends or issues faster to improve resource allocation.

Optimized Multichannel Workflow: We’ve made it easier to manage and track your campaigns with clearer distinctions between Metasearch, Google Search Ads, and Google Performance Max for travel goals. This streamlined setup helps you optimize your marketing efforts with greater precision and efficiency.

Advanced Reporting Enables Smarter Decisions

Customizable Dashboards

• Dive deeper into your data with new filters and up to three combinable segments (e.g., device, market, date, etc.) to create tailored and insightful views of your channel dashboards.
• Analyze and optimize campaigns with ease, though note: these dashboard views aren’t exportable—head to the report center for your data export needs.

Streamlined Campaign Management

• Slider panels are here! Perform actions like managing bidding options without waiting for the entire page to reload, saving you time and keeping your workflow uninterrupted.

New Reporting Capabilities

• Performance reports for Performance Max (travel goals) and Search Ads campaigns are now available in the report center.

What’s Staying the Same

We know transitioning to a new platform can take some time, so rest assured your historical data will be fully accessible on the updated platform, and the redesign won’t impact your campaign performance. To make things even smoother, the current version will remain available until March 31, 2025. 

Also, the alert center, bidding center, and report center retain all their original functionality—only the look has been upgraded.

Need Help?

We’ve got your back every step of the way—help documentation is coming soon, and our Support team is ready to assist with any questions or concerns.

We’re excited for you to explore the new platform and are confident it’ll elevate your digital marketing game to the next level.