For email marketers, ensuring that messages reach their intended recipients is paramount. Google Postmaster Tools provides essential insights that can help Cendyn CRM marketers optimize their email deliverability for gmail.com subscribers. Across Cendyn CRM, gmail.com emails make up just over 50% of all emails sent. This article will delve into three critical pieces of information available in Google Postmaster, guiding you on how to leverage these insights to maintain a strong sender reputation and enhance your email marketing efforts.
Domain Reputation Dashboard
The first is domain reputation. To reach the Domain Dashboard, from the main home page, click on the domain. Then drop down the menu to domain reputation.
The Domain Reputation dashboard displays the quality rating for the domains you use to send email. Domain reputation gives a sense of whether the Gmail spam filter might mark emails from that domain as spam or not. Keep in mind that spam filtering is based on thousands of signals. Ideally, a hotel’s Cendyn CRM sub-domain (the domain that is used to send transactional or marketing emails) should maintain a high reputation. Gmail tends to rely heavily on domain reputation. We suggest you look at your Domain Reputation across the largest reference window - 120 days. You can see on which days your reputation has declined or improved, etc. Anything lower than a high reputation can signal inbox placement issues, which can impact your Campaign Revenue Performance and overall Campaign KPIs. With deteriorating reputation, consider reviewing a google remediation plan to target highly engaged subscribers and inch up on the reputation. Please note that a google remediation process can take weeks or months, depending on the severity of the reputation issue.
The below is an example of the domain dashboard:
Authentication Dashboard
To reach the dashboard go to the main home page of Google Postmaster, at the top you will see the below message:
Click on dashboard and on the left navigation pane, click on Authentication.
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