SUMMARY: Cendyn CRM has introduced a feature allowing users to attach files to campaign and transactional emails, facilitating the sharing of documents like brochures and terms. However, attachments can affect email deliverability, as they might trigger spam filters, exceed file size limits, or harm sender reputation. To ensure successful delivery, it's advised to minimize attachments, use secure links, compress files, clearly label attachments, and regularly test emails for spam filter issues. By adhering to these best practices, users can effectively utilize the new feature while maintaining strong email deliverability.
We recently announced the release of a new feature in Cendyn CRM that allows you to attach files directly to your campaign and transactional emails. This makes it easier to share important documents, like terms & conditions, brochures, or images, directly with your recipients. However, it’s important to be aware of how attachments can impact email deliverability.
While attachments can be a convenient way to share files, they may also trigger spam filters and cause your email to be flagged or rejected.
Factors to keep in mind
- Spam filters: Emails with attachments, especially large or uncommon file types, are more likely to be flagged by spam filters. Attachments can sometimes be used to spread malware or viruses, so email providers tend to scrutinize them more closely.
- File size: Large attachments can exceed file size limits imposed by email servers, leading to delivery issues. Emails with oversized attachments may fail to send or be marked as suspicious.
- Reputation impact: Frequently sending emails with attachments, or using poor-quality attachments, can damage your sender reputation, resulting in lower deliverability rates.
Best practices to ensure emails with attachments land in the inbox
- Minimize attachments: Only include attachments when necessary. Instead, provide a secure link to the file hosted on a cloud platform like Google Drive or Dropbox.
- Compress files: If you do need to send attachments, compress the files to reduce their size. This helps keep them within file size limits and reduces the chances of being flagged by spam filters.
- Clearly label attachments: Always explain the purpose of any attachments in your email. If they’re essential, be transparent about why you’re sending them to build trust and avoid being flagged as spam.
- Test deliverability: Regularly test your emails with attachments to check if they’re being flagged by spam filters. This ensures you’re following best practices and maintaining strong deliverability.
By following these tips, you can safely leverage the new file attachment feature in Cendyn CRM while ensuring your emails reach their intended recipients.
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