The homepage displays the overall results of your account's campaigns. If your account includes multiple hotels, the displayed data aggregates all hotels.
Key Performance Indicators (KPIs)
The main KPIs are displayed at the top of the homepage, giving a snapshot of campaign performance.
- Cost: The total budget spent across all campaigns during the selected period
- Generated: The total revenue generated because of the campaigns
- Clicks: The number of times users interacted with your ads by clicking on them
- CPC (Cost Per Click): The average cost you pay for each click on your ads
- Conversions: The rate at which users complete a desired action after clicking on your ads
- ROAS (Return on Ad Spend): This measures the revenue generated for amount spent on advertising.
Campaign Results
Campaign results are shown as tables and charts, segmented by channel.
Use the dropdown arrows to customize the displayed metrics.
Date Range and Comparison
The date range option allows you to select a specific time period for viewing performance metrics.
- To modify choose a period manually or from the predefined ranges, then click Apply.
- Click Compare With to compare data across different periods to analyze trends and evaluate progress over time.
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