A Campaign Journey lets you send targeted emails based on user interaction and inaction, providing a personalized experience for your users.

Step 1: Create a New Sub-campaign

1. Select a property
2. Select campaign type: Sub-campaign
3. Select a campaign template and build your HTML email campaign
4. Test the Sub-campaign
5. Get approval for your Sub-campaign
6. Repeat steps 1 - 6 above to create more Sub-campaigns for the Campaign Journey, if desired

Step 2: Create a New Primary Campaign

1. Select a property
2. Select campaign type: Primary Campaign
3. Locate and select the campaign audience you built within Audiences or build your campaign audience with the Criteria Editor
4. Select your campaign template and build your HTML email campaign
5. Test the Primary Campaign
6. Get approval for your Primary Campaign
7. Select Create Campaigns Journey
8. Proceed to Step 4: Build a Campaign Journey

Step 3: Create a New Journey from an Existing Primary Campaign

1. Locate your existing Primary Campaign
2. Select Schedule Campaign > Create Campaign Journey
3. Proceed to Step 4: Build a Campaign Journey

Step 4: Build a Campaign Journey

1. Name the Campaign Journey
2. Select the Primary Campaign
3. Select Interaction(s)
4. Save and close the Journey
5. Proceed to Step 5: Schedule the Primary Campaign to Activate the Journey

Step 5: Schedule the Primary Campaign to Activate the Journey

1. Choose a time and date to send your approved email campaign