Upon the General Data Protection Regulation(GDPR) effective date of May 25, 2018, eInsight will use the following rules to determine a recipient's consent status as consent, non-consent, opt-in or opt-out.
These rules only apply to email addresses with Valid statuses.
Email addresses that fall into either of these categories will be systematically assigned a "Non-Consent" status:
- All non-PMS email addresses who have not been opted-in or unsubscribed.
- All new email addresses coming into Cendyn databases via data adapter or uploaded list, who have not previously opted-in or unsubscribed.
When the PMS is the Data Source
Email addresses coming from a PMS will keep their existing email status due to implied consent. If a recipient is in multiple sources, one of which is the PMS, the email address will be considered "Consent=true," unless they have been unsubscribed.
Overriding the Non-Consent Status for Data Sources
If you manually check the consent box for a data source in Admin > Data Source, the email addresses they contain will keep their current email statuses. See Managing Data Source's Consent Status.