Build audience segments within Audiences, an interface featuring user-friendly drag-and-drop functionality that allows you to quickly create complex clusters. You can utilize include and exclude rules across all data sources, stay data and guest profile details.
You can also:
- Create audiences to use on multiple campaigns
- Clone an audience to use as a basis for a new audience
- Edit an an existing audience that is being utilized in an active campaign without disrupting the campaign sending process
- Modify your campaign settings in the campaign creation process without altering a published audience
Navigate to Audiences.
Enter Audience Name
Select the Edit icon to enter a name for your new audience.
Enter Audience Details
Scroll to the bottom to save your audience details.
You're now ready to build your audience. Continue reading here.