Sub-campaigns are used within the campaign journey builder and are triggered by user interaction and inaction with a Primary Campaign.

Create a Sub-campaign

Select Campaigns > Create. 

Select a Property

If more than one property is listed, select the property that will be sending the campaign.

Select a Campaign Type

Create a new Sub-campaign.

Start a New Template

Enter a name for the Sub-campaign. Select Create Template to create a new template in Studio. (New templates can no longer be created in the legacy editors.)

Read more about creating a new template here.

Search for an Existing Template

Enter criteria into Search and/or use the Sort drop-down list to locate an existing Master Template.

Select a Template

Enter a name for the Sub-campaign. Click a thumbnail to select it for your campaign. It will become outlined in blue. Select Save & Continue.

A copy of the Master Template you selected will now appear.

Modify the Template for the Campaign

Enter a Subject line for the campaign, then select Save. Format personalization tags and add-on snippets and make any other modifications to the template as needed for your campaign.

Click the topics listed below for information on adding and editing your content.

• Studio Icon Glossary
• Elements Panel
• Styles Panel
• Select Panel
• Editing the HTML & CSS
• Managing Images via eGallery
• Insert an Image
• Upload an Image
• Edit Images
• Add Links to Images or Buttons
• Link Files to Text
• Create Dynamic Content
• View & Edit Dynamic Content
• Preview Dynamic Content

Testing

When you are satisfied with your template, select Save & Continue to proceed to the Testing tab to run deliverability reports, send to test emails, request responsive design and more.

Approval

From the Testing tab, proceed to the Approval tab to send an email campaign for approval and manage the approval process.

Create a Primary Campaign

Proceed to Step 2: Create a New Primary Campaign.