A Primary Campaign can be a stand-alone campaign or the kick-off campaign of a campaign journey, and uses Audiences to create targeted segments.

Create a Primary Campaign

Select Campaigns > Create.

Select a Property

If more than one property is listed, select the property that will be sending the campaign.

Select a Campaign Type

Create a new Primary Campaign.

Complete the Campaign

1. Criteria: Locate and select the campaign audience you built within Audiences or build your campaign audience with the Criteria Editor
2. Template: Select your campaign template
3. Testing: Run deliverability reports, send to test emails, request responsive design and more
4. Approval: Send an email campaign for approval and manage the approval process
5. Select Create Campaign Journey

Build a Campaign Journey

Skip Step 3 and proceed to Step 4: Build a Campaign Journey.