A Primary Campaign can be a stand-alone campaign or the kick-off campaign of a campaign journey, and uses Audiences to create targeted segments.
Create a Primary Campaign
Select Campaigns > Create.
Select a Property
If more than one property is listed, select the property that will be sending the campaign.
Select a Campaign Type
Create a new Primary Campaign.
Complete the Campaign
- Criteria: Locate and select the campaign audience you built within Audiences or build your campaign audience with the Criteria Editor
- Template: Select your campaign template
- Testing: Run deliverability reports, send to test emails, request responsive design and more
- Approval: Send an email campaign for approval and manage the approval process
- Select Create Campaign Journey
Build a Campaign Journey
Skip Step 3 and proceed to Step 4: Build a Campaign Journey.