The Guestfolio Newsletters feature provides a way to send email campaigns to targeted lists of subscribers. The emails themselves can be built in Studio, our dedicated email marketing campaign builder.
For more information on this, click the link below:
Basic Newsletter Terminology
|Subscriber||A contact that will receive an emailed newsletter. At the minimum, only an email address is required to create a subscriber. Subscribers can be sourced via the following methods:
|List||A collection of subscribers that can be used as a target for an email campaign.|
|Locked/Unlocked||Lists can be either locked or unlocked. If a list is unlocked, it will automatically fill with subscribers sourced from your hotel's guest reservation details as new reservations are made(subject to whatever rules and filters are present on the list).
Once a list is locked, its will no longer .
|Safe||Guestfolio users "Safe" sender technology that will automatically remove anyone from your list that hasn't had contact with your hotel in over 2 years. Contact is defined as making a reservation or interacting with an email you send them. This feature can be disabled in the subscriber list editing screen, although we would advise against this.|
|Interest||An interest represents an abstract category/topic/etc that subscribers can choose(or be chosen) to be subscribed to. Subscribers can control which interests they are subscribed to, and lists can be generated(and campaigns sent) to subscribers with specific a specific interest or interests.|
|Campaign||A campaign is a single email sent out at one time to all the subscribers on a list.|
|File||A data file (CSV, excel) containing subscriber contact information which can be uploaded to Guestfolio and used in lists.|
Subscriber lists can be found be navigating to Newsletters > Subscriber lists. To create a new list select "Create new subscriber list" in the top right corner of the screen.