This article should be used as a resource when creating Display assets in house. Clients should refer to this document to match Cendyn’s naming conventions when submitting files.

Cendyn File Naming Conventions

To ensure a smooth transfer of files, we require folders or file names that do not include spaces or the following symbols: 

Best Practices

• Utilizing Caps and underscores help make sections of the file name more legible
  • PropertyName_SummerFun_AlllSizes.psd
• There shouldn’t be any dashes or uncommon characters besides letters, numbers, and underscores
• The parent company name should not be used in file names. Example of what not to do: "Parent Company_PropertyName_SummerFun_300x250.html"
• Keep all file names under 56-characters
• File name should mimic the same setup as the folder names
  
  • Folders: PropertyName_2021_Q3_SummerFun
  • File: SunshineCanyons_2021Q3_SummerFun_300x250
• Do not use property name abbreviations

Design Stage

• Use a concept name that easily identifies the concept/campaign vs concept 1, concept 2, etc. It helps all teams to easily identify what concept each concept is.
• Use r1(round) to clarify which file has the most recent round of edits.
  
  • PropertyName_2021Q1_SummerFun_AlllSizes_r1.PSD (old file)
  • PropertyName_2021Q1_SummerFun_AlllSizes_r2.PSD (most recent file)
• In the event that a campaign is running several different promos create an entirely new folder at the campaign level to differentiate the two.
  • Folder Name 1: Q1_HolidayGiftCard_3rdNightFree
  • Folder Name 2: Q1_HolidayGiftCard_50PercentOff

• When a concept is approved please rename the files so it is clear the files are approved:
  • PropertyName_2021Q1_SummerFun_AlllSizes.psd
  • PropertyName_2021Q1_SummerFun_AlllSizes.pdf

Animation Stage

• All Final Files names (HTML/JPGs) will need to not have FINAL in the name and should be removed. This applies to final zipped html5 banners as well.
  • Example - PropertyName_2021Q1_SummerFun_300x250.html