Tripadvisor Click Share

The “Click Share” metric for Tripadvisor metasearch campaigns is now available in performance dashboards in Cendyn DMP. This metric shows the percentage of total available clicks you receive on your Tripadvisor hotel page, helping track visibility and competitive performance—and determine whether you should adjust your bids to capture more traffic.

Google Hotel Ads Participation Rate

Google Hotel Ads "Participation Rate" data is now available in the Cendyn DMP Report Center. This metric measures the share of impressions your hotel is eligible for—helping you understand how many impressions you have availability for and thus can bid on.

API Available for Google Hotel Ads Participation Rate

Cendyn DMP’s Performance API now includes the Participation Rate metric, making it easy to extract and incorporate this data into your reporting and analysis. With access to Participation Rate through the API, you can better track hotel visibility and uncover opportunities to optimize campaign performance.