May 2025

As a reminder, the U.S. Federal Trade Commission’s new drip pricing rule takes effect on May 12, 2025. Hotels must now display the total price upfront to any guest browsing from the U.S.—including the room rate and all mandatory fees (excluding government taxes and fees).

What’s Required

Under this new rule, base rates can no longer be shown separately from required fees such as resort or service charges. The goal is full transparency for travelers—and no surprise fees at checkout.

How Cendyn Is Supporting You

In preparation, we’ve already enhanced the Booking Engine to support:

• Clear display of taxes and fees
• Mandatory vs. optional fee configurations
• An option to show inclusive pricing upfront

What You Should Do

To ensure compliance and competitive positioning, we encourage you to:

• Review your tax and fee configuration in the Booking Engine
• Make any necessary updates in advance of the deadline

If you have questions or need assistance, your Cendyn representative is here to help.