Tripadvisor Campaigns

• To activate your Tripadvisor campaigns, navigate to the Campaign Manager and click on  All Platforms
• Ensure only Tripadvisor is selected from the list and click Apply

• Alternatively, click on the Tripadvisor header at the bottom of the page.

This page is dedicated to configuring and displaying statistics for your tripadvisor campaigns, and includes a graph showing default metrics. Customize your metrics or hide the graph with a single click.

Hover over the metrics to see their definitions.

• Click the Edit icon to configure your campaigns. If there are multiple hotels in your account, select the hotel to activate

Bidding Options

• Select the markets to activate, choose the bid strategy to apply and click Save

• • Manual bid: A manual bid with a fixed amount. You specify the amount of your choice. If you set €2, each click on your Tripadvisor campaigns will cost €2.
  • Auto bid: An automatic bid that adjusts the CPC daily to achieve the best possible return on investment. If you select this option, you must set an UPPER LIMIT, which is a bid cap that will not be exceeded. If you set €3, the CPC amount will be regularly adjusted to achieve the best possible ROI but will not go above €3.
  • Bid to volume: A bid for a percentage of impressions on your hotel’s Tripadvisor page. If you set a volume equal to 20, it means 20% of users will see your offer. Therefore, 80% of users may not see your best price. You can set a bid for each platform: Desktop and Mobile.
  • Cost Per Acquisition (CPA): A commission-based bid. You only pay if the user stays at your property. Four CPA amounts are available: 10%, 12%, 13.50%, or 15%.

• With Tripadvisor's CPA model, you are billed after travelers complete their stays. Additionally, you can report all cancellations from your property before the end of the month.
• The CPA model requires a sufficient number of conversions to be effective. For Tripadvisor's algorithm to function properly with CPA, campaigns must be "mature enough." Therefore, we suggest starting with another bidding option

Bidding Rules 

• The Bidding Rules tab allows you to apply the rules previously configured in the Bidding Center tab

Multipliers

• The Multipliers tab allows you to set bid multipliers that recalculate your initial bid to make it more or less visible depending on the selected segment: Date type, Check-in day, Days to arrival, Length of stay. Example: In the Length of Stay segment, choose to add a +10% bid multiplier to increase the cost of your initial bid by 10% for stays of 1 to 2 nights. 

• Your campaigns are activated and will be visible on Tripadvisor within 48 hours.
  • The Tripadvisor algorithm determines camaign rankings by considering:
    • The The price displayed compared to other advertisers
    • Your bid amount compared to the amount set by advertisers bidding on the property
• The dropdown menu + Add segment allows you to display your campaign results based on different segments:

• • Device shows results by the platform used by the user who clicked on your campaigns: Desktop, Mobile, and Tablet.
  • Hotels shows results by hotel.
  • Groups shows results by group.
  • Markets shows results by the market of the user who clicked on your campaigns.
  • Date shows campaign results day by day.
  • Length of Stay shows results based on the number of nights selected by the user before clicking on your campaigns.
  • Days to Arrival allows you to analyze how many days in advance your customers search for your hotel.
  • Check-in Day shows results by the arrival day selected by the user before clicking on your campaigns.
  • Date Type distinguishes results from the default stay dates displayed on Google from those selected by the user.
  • Hotel Country shows results for the hotel's country.
• Click on the column addition icon to show or hide metrics: