Once the implementation setup for a property is completed and the property has been added to the DMP platform, the client may proceed with launching their campaigns.
Please note the following timelines for initial activation and for reactivation in the event of metasearch campaign deactivation:
| Channel | Timelines for initial activation | Reactivation delays for hotels not excluded from metasearch feed | Reactivation delays for hotels excluded from metasearch feed |
|---|---|---|---|
| TripAdvisor | Ads visible within 48 hours after campaign activation through DMP. | 24 hours |
Similar to the timelines for initial activation |
| Google Hotel Ads | Several days for hotel import. Free Booking Links appear first, followed by paid ads. | 12 hours | |
| Trivago | A few days for hotel import. Imports occur every Tuesday and Thursday. | 24 hours | |
| Kayak | Up to 1 week for hotel import. | 24 hours | |
| Wego | Up to 1 week for hotel import. | 24 hours | |
| Skyscanner | Between 1–2 weeks for hotel import. | 24 hours | |
| Bing Hotel Ads | Between 1–2 weeks for hotel import. | 24 hours |
These deadlines are applicable only in the absence of any matching issues.
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