This document helps you understand the process of setting up your Display Ads campaigns on the DMP platform.
DMP Platform: Display Ads Campaign Setup Process
- Go to the Display Ads tab in DMP
- Select the hotel
- Click on the Create campaigns button
- Fill campaign name and URL
- Add images and logo:
Asset Type | Requirements |
---|---|
Images |
|
Logo |
|
- Click on Launch
- Info's are sent automatically through sftp to Display Ads provider who will create the banners ads.
Update are sent every 15min in case of changes made by the hotelier in DMP.
Within 2 weeks campaigns will start getting impressions.
- The status will automatically change to Live. The client can pause the Display Ads anytime if needed.
Attribution Model: Clicks or Impressions
Reservations can be attributed to a Display Ads campaign based on either clicks or impressions, even if the customer didn’t click the ad.
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