Revintel can be leveraged by various departments in the hotel. Sales leaders can analyze their hotel performance and identify successes and opportunities for their team members. A great way to capitalize on the power of Revintel is to propose a business question you want to solve.
To assist you with this exercise, we've compiled a list of top questions often asked by sales leaders along with suggested Revintel report(s) to help you answer these questions. Keep in mind that one question could possibly be addressed with a variety of reports, and reports not listed below might be used to answer the same question.
This article focuses on analyzing your leisure, corporate account and agency performance. Check out these articles that spotlight other areas worthy of your attention:
- Leveraging analysis of Pickup performance
- Leveraging analysis of Budget/Forecast & Pace performance
- Leveraging analysis of Channel, Market & Rate Code performance
Q: Which agencies are top performers YTD?
- Report: Business Source > Agent Analysis
- Recommended Filters
The Start Date and End Date relate to the stay dates of a reservation. The report also allows you to vary your filters. Perhaps you may only want to evaluate the agency performance for the GDS channel - utilize the Channel filter. You may want to analyze all agencies that booked a particular rate code, i.e., ABC Company - utilize the Rate Code filter. You may want to target agencies that booked any rate under the Consortia Segment - utilize the Market filter.
Utilize this report for historical dates, but also consider reviewing OTB performance as well. If you opt to select a future date range, then know that your comparison data is for prior year. This report can help you identify target Travel Agencies for the Sales Team to review. For example, you may have a Corporate Rate Code that is underperforming. Consider reviewing which agencies have booked that account in the past and set forth action plans to reach out to those agencies. The report is run for multiple months and upon exporting the report into Excel, each month will appear as a separate tab. There will also be a totals tab. The Excel format can be best leveraged in a team meeting.
Many hotels may have Online Travel Agencies also reflected in the report.
Being able to analyze Agency production at the market segment and rate code level make this report especially powerful.
Q: Are there any companies that are producing YTD which don't have a Corporate Negotiated Rate?
- Report: Business Source > Company Analysis
- Recommended Filters
The Start Date and End Date relate to the stay dates of a reservation. The report also allows you to vary your filters. Data on this report correlates to the Company profile added to a reservation.
Some corporate travel reservations may be in the PMS without a Company Profile. The data only reflects on what is configured on the reservation.
This report can serve as a potential "client mining tool." Not only evaluate if a company is booking outside the corporate negotiated program and what rates they are booking, but consider utilizing the report to see if there are companies that are booking that don't currently have a contract negotiated rate. (Below only reflects part of the report.)
Q: What is the year's production for X Corporate Account and their DOW performance?
- Report: Booking Trends > Production Patterns
- Recommended Filters
The Start Date and End Date relate to the stay dates of a reservation. The Comparison Year filter allows the user to compare the select dates vs previous year or 1-year or 2-years ago. Use the Rate Code filter to select a rate code linked to a Corporate Account (also useful for Wholesale Account reviews).
Transient Sales Managers utilize this one-page report in 1:1 reviews. When the rate code filter is applied, it includes all production tied to the rate code.
There could be production for a corporate account under different segments.
The top of the report highlights performance for your start/end dates vs your comparison period. If you are using current year dates, it may include production OTB.
The bottom of the report highlights the DOW performance of the account. If there is volume outside the peak dates, perhaps this is a further area of opportunity for the account?
Q: What DOWs are performing for the Consortia Segment (or any other segment)?
- Report: Time Period > Day of Week Analysis
- Recommended Filters
The Start Date and End Date relate to the stay dates of a reservation.
Drill down to the segment. Identify the DOW patterns for a segment. This is a useful report when evaluating DOW performance gaps against your Competitive Set. Which strategies are impacting a particular DOW. Is there opportunity for the shoulder nights/off-peak DOWs?
Q: What % of total occupied room nights for a particular Company Profile were over sold out nights?
- Report: Business Source > Company Dashboard
- Recommended Filters
The Start Date and End Date relate to the stay dates of a reservation.
This interactive dashboard is based on the Company Profile attached to a reservation. It includes all rate types associated with bookings tied to the Company Profile. This is a high-level review of a company's performance. At the bottom of the dashboard, a list of company profiles appear with links. The table highlights several metrics, one of which is the sold out %. This is % of the room nights that stayed over 95%+ occupancy nights. Evaluate which accounts may only be performing on peak dates - is there a way of leveraging the sales relationship to drive volume for non-peak periods?
Don't be overwhelmed with data or solving performance issues. Start off your data exploration with questions. Leverage Revintel to tackle those questions and the sub-questions identified by you and your Sales team. Keep an eye on performance. Revintel allows you to schedule reports right to your inbox. Effective monitoring of strategies can help you share out successes alongside opportunities.
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