Release notes - January 27, 2022

It's about to get easier and quicker to create personalized emails for your guests. With eInsight's latest enhancement to the property data dictionary, admins can add multiple descriptions to individual Personalization Tags, which are most often used in transactional emails.

​​​Rather than submitting a Cendyn Support ticket to request an update or edit to your Personalization Tag data, admins will now be able to do it themselves within eInsight. In just a few minutes, you can now make simple updates (including inserting multiple descriptions) to your room types, rate types and other reservation-specific items used in transactional emails.

Properties that send emails in multiple languages will find this especially useful since the multiple description fields can be used to display the descriptions in different languages. 

Let's use the Room Type personalization tag as an example for a hotel sending transactional emails in English, Spanish and French. You can insert the name of the room type into the Title field. Then, insert a long description in English into the Description field, a long description in Spanish into the DescriptionOption2 field and a long description in French into the DescriptionOption3 field.

Now that you have updated your property data you are ready to create or update your campaign with the corresponding tags. For the Room Type example, you would insert:

• #STAYROOMTITLE# to display the values from the Title field
• #STAYROOMDESCRIPTION# to display the values from the Description field
• #STAYROOMGROUP# to display the values from the DescriptionOption2 field
• #STAYROOMGROUPDESC# to display the values from the DescriptionOption3 field

This will be released on today, January 27, 2022 at 8 pm EST. Minimal downtime is expected.

Learn more about:

• Working with property data and personalization tags
• Personalizing your email campaign