Do you run reports and need to understand the data source count? This is an easy and quick overview of the description of the data source count.
Understand Data Source
- Less Bounces - Bounces in the time frame selected
- Less Unsubscribes - Number of unsubscribes from that data source in the time frame selected
- Additions - Additions to that data source in the time frame selected
- Current Total Count - The total number of profiles
- Current Valid Count - The amount of valid email addresses available, after removing invalid email addresses
- Unique Valid Count - The unique number of emails after removing duplicates from the total