Do you run reports and need to understand the data source count? This is an easy and quick overview of the description of the data source count.

Understand Data Source

• Less Bounces - Bounces in the time frame selected
• Less Unsubscribes - Number of unsubscribes from that data source in the time frame selected
• Additions - Additions to that data source  in the time frame selected
• Current Total Count - The total number of profiles
• Current Valid Count - The amount of valid email addresses available, after removing invalid email addresses
• Unique Valid Count - The unique number of emails after removing duplicates from the total