There is a best practice on separating your transactional emails and marketing emails. It may not seem serious, but your marketing emails may impact the ability to send your transactional emails if they are crossed. In eInsight, we link transactional IP to the transactional domain and marketing IP to the marketing domain. During implementation, Cendyn team will help setup best practices to use in "from name," when creating a campaign. We will help setup the front email in the eInsight admin menu.
The transactional domain is denoted by Res in the domain. The reservation being @Res.CendynHotel.Com.
The marketing domain is denoted by Info in the domain. The campaign being @Info.CendynHotel.com.
Benefits for Separation
- Minimize potential flagged IP address due to abnormal send volume
- Keep the two-campaign separated due to different engagement
- Audiences are not the same